Online shopping has cemented itself as the consumer’s top way of buying things. And unsurprisingly, there is fierce competition for the customer’s dollar. Gaining every possible advantage is crucial because the chances are you have a bunch of competitors circling like sharks, ready to snap up the sale. Making your website and products stand out and delivering a great shopping experience is vital to win the sale. And what better way to do it than by giving your customers an AR experience?
How Will 3D Models Help Your Store?
Upgrading your store to an AR shopping experience helps to bridge the gap between high street and online shopping. By letting your customers see the product from all angles and even allowing them to see if a product will fit their room, garden, or even themselves. And even better, this increased customer engagement helps to boost sales.
According to data from Shopify, customers are:
44% more likely to add an item to their cart after interacting with a 3D model
27% more likely to place an order after interacting with a 3D model.
65% more likely to place an order after an AR experience.
With such results, you’d be crazy not to want to start adding 3D models to your store. And there is no time like the present to get ahead of the curve. Moreover, using it in your store is only the tip of the iceberg. With 3D models now capable of being used on Instagram, TikTok, and Snapchat for high-engagement interactions, the 3D models you create for your store have dual uses.
And if all this didn’t convince you, then companies like Nike, IKEA, and Lancome are already using them, and where big brands go, smaller brands are never far behind if they want to stay competitive.
How are 3D Models and AR Shopping Experiences Different?
A 3D model experience is having a 3D model on your product page that customers can interact with and see from different angles. An AR experience uses the camera on a smartphone and lets the customer interact with the product within their current space. For example, the customer can see how a piece of furniture would look and fit in their home or try on different pairs of sunglasses or hats.
Creating 3D Models for Your Store
Making your own 3D models has never been easier or more affordable than now, with the help of companies like Revopoint offering structured light 3D scanners designed to scan small, medium, and large objects. With a few minutes spent scanning and a bit of post-processing, you can have a shopping experience-enhancing model ready to go in no time.
Adding 3D Models to Your Store
Excellent news: adding 3D models to your online store is easy, with many platform providers like Amazon and Shopify already offering full 3D model AR integration. And other platforms can be made compatible with the help of third-party app integration.
So why not level up to an AR shopping experience, increase your sales, and join the future of online shopping?
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